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Igor Novosad fashion
Logo and corporate identity design for a fashion brand
Project description
Igor Novosad is a prestigious celebrity hairdresser who sought to expand his product portfolio to include fashion. The task was to design a logo and corporate identity for an upcoming fashion brand. This being a prestigious project, we created several logo designs and variations. The point of the winning logo design was to combine the professional activities of a hairdresser and a fashion designer, by combining the elements of scissors, which evoke hairdressing, and a needle, which is meant to evoke sewing for the customer. We also created visuals for the logo to show how it would look in real use on products. As we did this visual identity as a subcontract for another agency, we can offer no further information on the development or implementation of the project.
