Webdesign

Graphics for web, eshop, portal, UX, UI

Web design – the basis of project credibility

Web design is the graphic design of a website, eshop or portal. Thanks to web design you will see how the elements will be arranged on the page and how your web presentation will look like. When creating a graphic design for your web solution, we focus first and foremost on functionality and clarity, of course, with an emphasis on the visual identity (corporate identity) of your company.

A well-designed graphic design can help you to get your website visitors to the desired information as quickly as possible. As a result, you can gain a big advantage over your competitors and your new website can bring you significantly more customers.

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Web design is not just graphics

Web design includes not only the graphic design of the web page, but also the logical layout of elements so that the visitor of the web page can get to the desired information or to perform an action on the site as quickly and easily as possible. It also includes typography, which means the use of fonts on a web page so that the text is as easy to read as possible for every visitor to the web page. Typography is usually based on a company’s corporate identity. However, it is often the case that a company does not have elaborate font designs in its corporate identity for use on the web. In such a case, we try to incorporate the fonts that best fit the corporate identity when designing the graphics.

When creating a web design, we design not only the graphics of the main page, but also all other templates of individual subpages. In addition, we will also prepare a graphic design for mobile phones, so that the clarity of the website, e-shop or other solution is as easy as possible to read and navigate on these devices.

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What you need to know if you choose web design

Graphic design of a web page, eshop or portal – advantages and what it is based on

Number of suggested pages – better clarity of your website

One of the influences on the price of web design is the number of subpages. In general, if you want a website to be clear, you create a graphic design of the subpages in addition to the graphic design of the main page. In most cases, a template for content layout and contact graphic design are also designed. In the case of larger web presentations, the design of the product page is also created, along with other essential pages that require unique graphic design.

Of course, in graphics, it is not necessary to design every single sub-page separately (unless it is your requirement), but only basic templates are created. For eshops and portals, the scope of work will of course be larger, as they require a greater number of unique subpages. For example, a regular eshop, if you require complete custom graphics, consists of graphic designs for the main page, product list, product card, shopping cart, as well as the ordering process. In addition to the things mentioned above, some customers also have requirements for graphic design of the menu or mobile version of the web solution, especially if it is a larger presentation.

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Graphic design – web design for higher trust of your customers

The complexity of the graphic design is highly dependent on your idea of what you want the website to look like, as well as the type of your business and the materials supplied. In most cases, we use photos from a photo library to create the graphic design. However, not every segment can be purchased with appropriate photos that capture the intent of the company. In that case, it is advisable if you supply us with the photos or, based on the information about your business, we will create a collage of photos to most accurately represent your business.

All graphic elements used on a web page should contribute to the orientation of the visitor so that the graphic element evokes to the visitor that he is on the desired information. This principle applies to images, icons, illustrations or other graphic elements. Many times the supplied materials are not properly aligned with the visual identity (corporate identity) of the customer, and for this reason we have to modify the used photos to match the style of his company.

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Web design for the mobile version of the website – the basis for a successful business

All of our solutions, even the most basic ones, include responsiveness. This means that the website adapts to the mobile phone or tablet automatically. For larger solutions, such as a portal or a large web presentation, this may not be ideal for the visitor, especially in terms of usability. For this reason, a special mobile version is created for better visitor orientation on the web solution, which ensures faster and clearer access to individual information.

In some cases, the layout (page layout) and even the structure of the mobile version is completely different from the desktop version. The mobile version of the solution is especially important in segments where visitors to the web solution arrive via mobile in more than 40% of cases. Even more emphasis is placed on the mobile version in segments where the number of mobile visitors reaches 80%-90% of the total traffic to the website.

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What we create web design according to – clarity brings more customers

As mentioned above, when creating a web design, we emphasize your corporate identity, clarity and quick accessibility of information for the visitor. In addition to years of experience, we also use various analytical tools in graphic design. Once the solution is complete, especially in the case of sites with large scale and high traffic, we implement recording devices that track how individual visitors navigate through the site, how they move their mouse and what information they are interested in.

Then, after processing these analyses, if necessary, we proceed to rearrange the elements on the web page. If you choose to work with us, we can also add these analytical tools to your current website and, based on the analysis, we will design a new graphic for your website to reflect your customers’ requirements.

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Web design, copywriting and SEO – more traffic = more interest

The amount of text that will appear on the web page will also have a big impact on the final appearance of your web page. Paradoxically, web pages that are user-friendly contain a lot of text. It is these web pages that, due to the amount of text, are ranked highly in search engines without paying for advertising. The downside, however, is that they are less graphically appealing than web pages that contain little text and lots of photos. For this reason, it is important for us to know what purpose the website is intended to serve and what form of marketing you will be using to promote it before we start designing web graphics.